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کوکا کولا کی کامیابی پاکستان میں

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ﺩﻧﯿﺎ ﮐﯽ ﭼﻨﺪ ﺑﮍﯼ ﺍﻭﺭ ﭘﺮﺍﻧﯽ ' ﺭﺍﺋﯿﻮﻟﺮﯾﺰ ' ﻣﯿﮟ ﺳﮯ ﺍﯾﮏ ' ﺩﯼ ﮐﻮﻻ ﻭﺍﺭ ' ﺑﮭﯽ ﮬﮯ ﺟﻮ ﭘﯿﭙﺴﯽ ﺍﻭﺭ ﮐﻮﮐﺎ ﮐﻮﻻ ﮐﮯ ﺩﺭﻣﯿﺎﻥ ﺍﯾﮏ ﺻﺪﯼ ﺳﮯ ﭼﻞ ﺭﮨﯽ ﮬﮯ۔
ﭘﺎﮐﺴﺘﺎﻥ ﻣﯿﮟ ﺑﮭﯽ ﯾﮧ ﺟﻨﮓ ﺍﻧﺘﮩﺎﺋﯽ ﺷﺪﺕ ﺳﮯ ﻟﮍﯼ ﮔﺌﯽ۔ 80 ﮐﯽ ﺩﮨﺎﺋﯽ ﺗﮏ ﭘﯿﭙﺴﯽ ﮐﮯ ﭘﺎﺱ 70 ﻓﯿﺼﺪ ﺳﮯ ﺑﮭﯽ ﺯﯾﺎﺩﮦ ﭘﺎﮐﺴﺘﺎﻧﯽ ﻣﺎﺭﮐﯿﭧ ﺷﺌﯿﺮ ﺁﭼﮑﺎ ﺗﮭﺎ ﺍﻭﺭ ﮐﻮﮎ ﺗﻘﺮﯾﺒﺎً ﻣﺎﺭﮐﯿﭧ ﺳﮯ ﺧﺘﻢ ﮨﻮﭼﮑﯽ ﺗﮭﯽ۔ 80 ﮐﯽ ﺩﮨﺎﺋﯽ ﻣﯿﮟ ﭘﯿﭙﺴﯽ ﻧﮯ ﻋﻤﺮﺍﻥ ﺧﺎﻥ، ﻭﺳﯿﻢ ﺍﮐﺮﻡ ﺍﻭﺭ ﺗﻤﺎﻡ ﻣﺸﮩﻮﺭ ﺳﯿﻠﯿﺒﺮﯾﭩﯿﺰ ﮐﻮ ﺍﭘﻨﮯ ﺍﺷﺘﮩﺎﺭﻭﮞ ﻣﯿﮟ ﻻﻧﮯ ﮐﺎ ﺳﻠﺴﻠﮧ ﺷﺮﻭﻉ ﮐﯿﺎ ﺟﻮ ﺍﮔﻠﯽ ﺩﻭ ﺩﮨﺎﺋﯿﻮﮞ ﺗﮏ ﺟﺎﺭﯼ ﺭﮨﺎ۔ ﺷﺎﮨﺪ ﺁﻓﺮﯾﺪﯼ ﺳﮯ ﻟﮯ ﮐﺮ ﻭﻗﺎﺭﯾﻮﻧﺲ ﺗﮏ، ﺷﻌﯿﺐ ﻣﻠﮏ ﺳﮯ ﻟﮯ ﮐﺮ ﺷﻌﯿﺐ ﺍﺧﺘﺮ ﺗﮏ، ﺳﺐ ﻧﮯ ﭘﯿﭙﺴﯽ ﮐﯽ ﺑﮩﺘﯽ ﮔﻨﮕﺎ ﺳﮯ ﺩﻝ ﮐﮭﻮﻝ ﮐﺮ ﮨﺎﺗﮫ ﺩﮬﻮﺋﮯ۔ ﭘﺎﮐﺴﺘﺎﻥ ﻣﯿﮟ ﻣﯿﮉﯾﺎ ﺍﻭﺭ ﻣﺎﺭﮐﯿﭩﻨﮓ ﮐﯽ ﺟﻨﮓ ﭘﯿﭙﺴﯽ ﻧﮯ ﮨﻤﯿﺸﮧ ﻭﺍﺿﺢ ﻣﺎﺭﺟﻦ ﺳﮯ ﺟﯿﺘﯽ، ﺟﺲ ﮐﯽ ﻭﺟﮧ ﺳﮯ ﯾﮧ ﺍﭘﻨﺎ ﻣﺎﺭﮐﯿﭧ ﺷﺌﯿﺮ ﺭﯾﭩﯿﻦ ﮐﺮﻧﮯ ﻣﯿﮟ ﮐﺎﻣﯿﺎﺏ ﺭﮨﯽ۔

ﭘﯿﭙﺴﯽ ﻧﮯ ﯾﮧ ﺟﻨﮓ ﺟﯿﺘﻨﮯ ﮐﯿﻠﺌﮯ ﮐﭽﮫ ﺍﻭﺭ ﺑﮭﯽ ﺣﺮﺑﮯ ﺍﺳﺘﻌﻤﺎﻝ ﮐﺌﮯ۔ ﯾﮧ ﺣﺮﺑﮯ ﻣﻨﻔﯽ ﺗﮭﮯ ﻟﯿﮑﻦ ﺍﻥ ﮐﺎ ﺭﺯﻟﭧ ﭘﯿﭙﯿﺴﯽ ﮐﯿﻠﺌﮯ ﻣﺜﺒﺖ ﺭﮨﺎ۔ 80 ﮐﯽ ﺩﮨﺎﺋﯽ ﻣﯿﮟ ﭘﺎﮐﺴﺘﺎﻥ ﻣﯿﮟ ﮐﻮﻻﺯ ﺷﯿﺸﮯ ﮐﯽ ﺭﯾﮕﻮﻟﺮ ﺑﻮﺗﻠﻮﮞ ﻣﯿﮟ ﺩﺳﺘﯿﺎﺏ ﮨﻮﺍ ﮐﺮﺗﮯ ﺗﮭﮯ۔ ﺷﯿﺸﮯ ﮐﯽ ﺍﺱ ﺧﺎﻟﯽ ﺑﻮﺗﻞ ﮐﯽ ﻗﯿﻤﺖ 5 ﺭﻭﭘﮯ ﮨﻮﺍ ﮐﺮﺗﯽ ﺗﮭﯽ ﺟﻮ ﺍﮔﺮ ﮐﺴﯽ ﮔﺎﮨﮏ ﺳﮯ ﯾﺎ ﺩﮐﺎﻧﺪﺍﺭ ﺳﮯ ﭨﻮﭦ ﺟﺎﺋﮯ ﺗﻮ ﮐﻤﭙﻨﯽ ﻭﺍﻟﮯ ﯾﮧ ﺭﻗﻢ ﻭﺻﻮﻝ ﮐﺮﻟﯿﺘﮯ۔ ﭘﺎﮐﺴﺘﺎﻥ ﻣﯿﮟ ﺷﯿﺸﮯ ﮐﯽ ﺑﻮﺗﻞ ﺑﻨﺎﻧﮯ ﻭﺍﻟﯽ ﺻﺮﻑ ﺩﻭ ﮨﯽ ﺑﮍﯼ ﮐﻤﭙﻨﯿﺎﮞ ﮨﻮﺍ ﮐﺮﺗﯽ ﺗﮭﯿﮟ ﺟﻮ ﭘﯿﭙﺴﯽ ﺍﻭﺭ ﮐﻮﮎ ﮐﻮ ﺳﭙﻼﺋﯽ ﮐﯿﺎ ﮐﺮﺗﯿﮟ۔
ﭘﯿﭙﺴﯽ ﺍﭘﻨﯽ ﺳﯿﻠﺰ ﭨﯿﻤﻮﮞ ﮐﻮ ﭼﯿﮏ ﺑﮏ ﺍﻭﺭ ﮐﯿﺶ ﺳﮯ ﺑﮭﺮﮮ ﺗﮭﯿﻠﮯ ﭘﮑﮍﺍﺗﮯ ﺍﻭﺭ ﺍﻧﮩﯿﮟ ﺩﮐﺎﻧﺪﺍﺭﻭﮞ ﮐﮯ ﭘﺎﺱ ﺑﮭﯿﺞ ﺩﯾﺘﮯ۔ ﯾﮧ ﺳﯿﻠﺰ ﭨﯿﻤﯿﮟ ﺩﮐﺎﻧﺪﺍﺭﻭﮞ ﺳﮯ ﮐﻮﮎ ﮐﯽ ﺧﺎﻟﯽ ﺑﻮﺗﻠﯿﮟ 10 ﺭﻭﭘﮯ ﮐﯽ ﺧﺮﯾﺪ ﻟﯿﺘﮯ ﺍﻭﺭ ﺍﺱ ﮐﮯ ﺳﺎﻣﻨﮯ ﻭﮦ ﺑﻮﺗﻠﯿﮟ ﺗﻮﮌ ﺩﯾﺘﮯ۔ ﯾﻮﮞ ﺍﺱ ﺩﮐﺎﻧﺪﺍﺭ ﭘﺮ ﺍﯾﮏ ﻧﻔﺴﯿﺎﺗﯽ ﺍﺛﺮ ﺑﮭﯽ ﭘﮍﺗﺎ ﮐﮧ ﺷﺎﯾﺪ ﻭﮦ ﮐﻮﮎ ﮐﯽ ﺷﮑﻞ ﻣﯿﮟ ﮐﻮﺋﯽ ﮔﮭﭩﯿﺎ ﺑﺮﺍﻧﮉ ﺭﮐﮫ ﺭﮨﺎ ﮬﮯ۔ ﺟﺐ ﮐﻮﮎ ﻭﺍﻟﮯ ﺍﺱ ﮐﮯ ﭘﺎﺱ ﺁﮐﺮ ﺧﺎﻟﯽ ﺑﻮﺗﻠﻮﮞ ﮐﺎ ﻣﻄﺎﻟﺒﮧ ﮐﺮﺗﮯ ﺗﻮ ﻭﮦ ﺩﮐﺎﻧﺪﺍﺭ ﺍﻧﮩﯿﮟ 5 ﺭﻭﭘﮯ ﻓﯽ ﺑﻮﺗﻞ ﮐﮯ ﺣﺴﺎﺏ ﺳﮯ ﺩﮮ ﺩﯾﺘﺎ ﺍﻭﺭ 5 ﺭﻭﭘﮯ ﺍﭘﻨﯽ ﺟﯿﺐ ﻣﯿﮟ ﮈﺍﻝ ﻟﯿﺘﺎ۔
ﭼﻨﺪ ﮨﻔﺘﻮﮞ ﮐﮯ ﺍﻧﺪﺭ ﺍﻧﺪﺭ ﮐﻮﮎ ﮐﯽ 70 ﻓﯿﺼﺪ ﺳﮯ ﺯﯾﺎﺩﮦ ﺧﺎﻟﯽ ﺑﻮﺗﻠﯿﮟ ﭘﯿﭙﺴﯽ ﻭﺍﻟﮯ ﺗﻮﮌ ﭼﮑﮯ ﺗﮭﮯ ﺍﻭﺭ ﺍﺱ ﻣﻘﺼﺪ ﮐﯿﻠﺌﮯ ﺍﻧﮩﻮﮞ ﻧﮯ ﮐﺮﻭﮌﻭﮞ ﮐﺎ ﺑﺠﭧ ﻟﮕﺎ ﺩﯾﺎ۔ ﺩﻭﺳﺮﯼ ﻃﺮﻑ ﭘﯿﭙﺴﯽ ﻧﮯ ﺷﯿﺸﮯ ﮐﯽ ﺑﻮﺗﻠﯿﮟ ﺑﻨﺎﻧﮯ ﻭﺍﻟﯽ ﺩﻭﻧﻮﮞ ﮐﻤﭙﻨﯿﺎﮞ ﺧﺮﯾﺪ ﻟﯿﮟ ﺟﻮ ﺍﺏ ﺭﯾﺎﺽ ﺑﺎﭨﻠﺮﺯ ﮐﮯ ﻧﺎﻡ ﺳﮯ ﺟﺎﻧﯽ ﺟﺎﺗﯽ ﮨﯿﮟ ﺍﻭﺭ ﻏﺎﻟﺒﺎً ﮨﻤﺎﯾﻮﮞ ﺍﺧﺘﺮ ﺍﻭﺭ ﮨﺎﺭﻭﻥ ﺍﺧﺘﺮ ﺍﺱ ﮐﮯ ﻣﺎﻟﮑﺎﻥ ﮨﯿﮟ۔
ﺟﺐ ﮐﻮﮎ ﻭﺍﻟﻮﮞ ﮐﻮ ﺧﺎﻟﯽ ﺑﻮﺗﻠﯿﮟ ﻣﻠﻨﺎ ﺑﻨﺪ ﮨﻮﮔﺌﯿﮟ ﺍﻭﺭ ﻧﺌﯽ ﺑﻮﺗﻠﯿﮟ ﺑﻨﺎﻧﮯ ﻭﺍﻟﯽ ﮐﻤﭙﻨﯽ ﻧﮯ ﺍﻧﮩﯿﮟ ﺳﭙﻼﺋﯽ ﺩﯾﻨﮯ ﺳﮯ ﺍﻧﮑﺎﺭ ﮐﺮﺩﯾﺎ ﺗﻮ ﺁﭨﻮﻣﯿﭩﮑﻠﯽ ﺍﻥ ﮐﺎ ﻣﺎﺭﮐﯿﭧ ﺷﺌﯿﺮ ﻧﯿﭽﮯ ﺁﮔﯿﺎ۔ ﯾﻮﮞ 80 ﮐﯽ ﺩﮨﺎﺋﯽ ﺳﮯ ﭘﯿﭙﺴﯽ ﻣﺎﺭﮐﯿﭧ ﻟﯿﮉﺭ ﺑﻦ ﮔﯿﺎ۔
2000 ﮐﮯ ﺑﻌﺪ ﮐﻮﮎ ﻧﮯ ﺍﭘﻨﯽ ﺳﭩﺮﯾﭩﯿﺠﯽ ﮐﻮ ﺭﯾﻮﺍﺋﯿﻮ ﮐﯿﺎ۔ ﺍﻧﮩﻮﮞ ﻧﮯ ﺷﯿﺸﮯ ﮐﯽ ﺑﻮﺗﻠﻮﮞ ﮐﮯ ﻣﻘﺎﺑﻠﮯ ﻣﯿﮟ 350 ﺍﻭﺭ 500 ﻣﻠﯽ ﻟﭩﺮ ﮐﯽ ﭘﻼﺳﭩﮏ ﮐﯽ ﮈﺳﭙﻮﺯﯾﺒﻞ ﺑﻮﺗﻠﯿﮟ ﻣﺘﻌﺎﺭﻑ ﮐﺮﻭﺍﺋﯿﮟ۔۔ ﺍﺱ ﮐﮯ ﺳﺎﺗﮫ ﺳﺎﺗﮫ ﺍﻧﮩﻮﮞ ﻧﮯ ﺍﭘﻨﮯ ﻓﻠﯿﻮﺭ ﮐﯽ ﮐﻮﺍﻟﭩﯽ ﺑﮭﯽ ﺑﮩﺘﺮ ﮐﯽ ﺍﻭﺭ ﺍﺱ ﻣﯿﮟ ﺳﮯ ﻣﭩﮭﺎﺱ ﮐﻢ ﮐﺮﮐﮯ ﺍﺱ ﮐﯽ ﺗﯿﺰﯼ ﻣﯿﮟ ﺍﺿﺎﻓﮧ ﮐﯿﺎ۔
ﺍﺱ ﮐﮯ ﺳﺎﺗﮫ ﺳﺎﺗﮫ ﮐﻮﮎ ﻧﮯ ﺟﻮ ﺳﺐ ﺳﮯ ﺑﮍﺍ ﺑﺮﯾﮏ ﺗﮭﺮﻭ ﺳﭩﯿﭗ ﻟﯿﺎ، ﻭﮦ ﺗﮭﺎ ﮐﻮﮎ ﺳﭩﻮﮈﯾﻮ ﮐﺎ ﻗﯿﺎﻡ ﺟﺲ ﮐﮯ ﺫﺭﯾﻌﮯ ﭘﻮﭖ ﺍﻭﺭ ﮐﻼﺳﯿﮑﻞ ﻣﯿﻮﺯﮎ ﮐﻮ ﺭﯼ ﭘﺮﻭﮈﯾﻮﺱ ﮐﺮﮐﮯ ﻧﻮﺟﻮﺍﻥ ﻧﺴﻞ ﻣﯿﮟ ﻣﻘﺒﻮﻝ ﺑﻨﺎﯾﺎ ﮔﯿﺎ۔ ﮐﻮﮎ ﺳﭩﻮﮈﯾﻮ ﮐﮯ ﺯﺭﯾﻌﮯ ﮐﻮﮎ ﻧﮯ ﭘﻮﺭﯼ ﯾﻮﺗﮫ ﮐﻮ ﺍﭘﻨﺎ ﮔﺮﻭﯾﺪﮦ ﺑﻨﺎ ﻟﯿﺎ۔
ﺍﺏ ﺣﺎﻝ ﮨﯽ ﻣﯿﮟ ' ﻇﺎﻟﻤﺎ ۔ ۔ ۔ ﮐﻮﮐﺎ ﮐﻮﻻ ﭘﻼ ﺩﮮ ' ﮐﺎ ﺍﺷﺘﮩﺎﺭ ﺁﯾﺎ ﮬﮯ ﺟﻮ ﺭﺍﺗﻮﮞ ﺭﺍﺕ ﻣﻘﺒﻮﻟﯿﺖ ﮐﯽ ﺑﻠﻨﺪﯾﻮﮞ ﭘﺮ ﭘﮩﻨﭻ ﮔﯿﺎ۔
ﺍﺱ ﻭﻗﺖ ﻋﺎﻟﻢ ﯾﮧ ﮬﮯ ﮐﮧ ﮐﻮﮎ ﮐﺎ ﻣﺎﺭﮐﯿﭧ ﺷﺌﯿﺮ 75 ﻓﯿﺼﺪ ﺳﮯ ﺍﻭﭘﺮ ﭘﮩﻨﭻ ﭼﮑﺎ ﮬﮯ ﺍﻭﺭ ﭘﯿﭙﺴﯽ ﺳﮑﮍ ﮐﺮ 20 ﯾﺎ 22 ﻓﯿﺼﺪ ﺗﮏ ﺭﮦ ﮔﺌﯽ ﮬﮯ۔
ﺟﻮ ﮐﺎﻣﯿﺎﺑﯽ ﭘﯿﭙﺴﯽ ﻧﮯ ﻣﻨﻔﯽ ﮨﺘﮭﮑﻨﮉﻭﮞ ﺳﮯ ﺣﺎﺻﻞ ﮐﯽ ﺗﮭﯽ، ﻭﮦ ﮐﻮﮎ ﻧﮯ ﺍﭘﻨﯽ ﻣﺜﺒﺖ ﺳﭩﺮﯾﭩﯿﺠﯽ ﺳﮯ ﺍﭘﻨﮯ ﻧﺎﻡ ﮐﺮﻟﯽ۔ ﯾﮧ ﺍﯾﮏ ﺭﺍﺋﯿﻮﻟﺮﯼ ﮬﮯ، ﮨﻮﺳﮑﺘﺎ ﮬﮯ ﭘﯿﭙﺴﯽ ﺑﮭﯽ ﺍﺏ ﺑﺎﺅﻧﺲ ﺑﯿﮏ ﮐﺮﮮ ﺍﻭﺭ ﭼﻨﺪ ﺳﺎﻟﻮﮞ ﺑﻌﺪ ﻣﺎﺭﮐﯿﭧ ﺷﺌﯿﺮ ﺩﻭﺑﺎﺭﮦ ﺍﭘﻨﮯ ﭘﺎﺱ ﻟﮯ ﺟﺎﺋﮯ ۔ ۔ ۔
ﻟﯿﮑﻦ ﯾﮧ ﺑﺎﺕ ﺭﻭﺯﺭﻭﺷﻦ ﮐﯽ ﻃﺮﺡ ﻋﯿﺎﮞ ﮬﮯ ﮐﮧ ﻣﻨﻔﯽ ﮨﺘﮭﮑﻨﮉﮮ ﺻﺮﻑ ﻭﻗﺘﯽ ﮐﺎﻣﯿﺎﺑﯽ ﺩﻻﺳﮑﺘﮯ ﮨﯿﮟ ۔ ۔ ۔ ﻻﻧﮓ ﭨﺮﻡ ﺭﺯﻟﭩﺲ ﮨﻤﯿﺸﮧ ﻣﺜﺒﺖ ﺳﻮﭺ ﺳﮯ ﮨﯽ ﻣﻠﺘﮯ ﮨﯿﮟ !!!

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Funny story of monkey and rabbit

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